• Our Brand

THE FOUNDATIONS OF OUR BRAND

SAFETY COMES FIRST.

The health and safety of our guests is our number one priority. We want every event to be memorable but only for the right reasons. So we make sure we have the resources in place to make things go smoothly, every time.

BIG IS BEAUTIFUL.

Stadium Australia is made for the big occasions. The occasions that go down in history and become part of the folklore of the nation. Our specialty is the spectacular, so we’re always ready to take on a bold vision and make it a reality.

EVERYONE CAN FEEL AT HOME.

Stadium Australia hosts Rugby League, Cricket, Rugby Union, Soccer, AFL as well as the world’s biggest international artists like
AC/DC and U2. So there’s not one demographic or target audience. It’s everyone. So we create a clean, comfortable environment to make all our guests feel welcome.

THE IMPOSSIBLE IS POSSIBLE.

Stadium Australia is unique for its size and versatility. And by being flexible more becomes possible. Plus, with the expertise of our event management team and a ‘can do’ approach, we can – and have – pulled off events that just aren’t possible anywhere else.

EVERY EXPERIENCE MATTERS.

We believe every ticket holder deserves value for money no matter what price they’ve paid. And the same goes for those who choose Stadium Australia to host their event. Whether it’s a mid-week corporate function, the local weekend footy, or the Rugby League Grand Final, every event held at Stadium Australia is important.

WORDS THAT DEFINE OUR CHARACTER

FAN FRIENDLY

Fan friendly means we’re down to earth, approachable and inclusive. We invest in technology, logistics, accessibility, design and security to make sure everyone feels welcome and can enjoy the experience of an event at Stadium Australia.

BRAVE

We’re driven by a passion to inspire and create lasting memories in the minds of our fans and partners. Sometimes that means having the courage to do things differently, to break new ground and create something more spectacular than ever before. Being brave means we’re ready to overcome any challenge.

CAPTIVATING

Stadium Australia delivers world-class entertainment experiences that take the nation’s breath away. Edge-of-your-seat experiences that turn into unforgettable memories. Which gives fans the greatest souvenir of all, knowing when history was made, “I was there.”