Melinda Madigan - General Manager, Marketing & Membership
Melinda joined ANZ Stadium in February 2013 to develop the overarching marketing and brand strategy for the business. Her priorities include the development and execution of new strategic marketing programs to drive the annual multi-million dollar corporate hospitality, corporate partner, and Stadium Club Membership programs, new product brand and multi-media campaign development, redevelopment of digital assets including the Stadium’s website, and strategic development of the Stadium’s brand and sub brands.
Prior to joining the Stadium Melinda held senior marketing management roles with profiled brands including Crown Melbourne, Australian Turf Club, Sydney Turf Club and International Game Technology.
Melinda’s career highlights include management of Crown Melbourne’s master brand and sub brands and launch of Crown Melbourne’s TVC, “Sydney Carnival” national and international brand and marketing campaigns, launch of the new corporate identity for Australia’s largest thoroughbred racing club, marketing, sales and sponsorship management for the coveted Golden Slipper, launch of Sydney’s $30M Grand Pavilion, and acquisition, retention and leveraging of premium partner brands including Myer, AAMI, BMW, News Limited, Lion, Cathay Pacific, Schweppes, Mumm champagne.