• Private Suite Holders

 

 

 

Name:Sarah Rowland
Business:Coca-Cola Amatil
Years in Private Suite:17

 

HOW DOES A PRIVATE SUITE HELP ENHANCE YOUR BUSINESS? 


It delivers across a range of objectives but at its core, our suite is about building on relationships with our stakeholders – customers, suppliers and staff. We want to provide our guests with something unique, something memorable and the experience you share in an ANZ Stadium Private Suite can't be replicated.

WHAT DO YOU LOVE MOST ABOUT BEING IN A PRIVATE SUITE WITH CLIENTS? 

 

The friendships I have formed in the Suite through sharing an unforgettable experience. In those` heart-stopping moments, while you cheer and sing, a closeness is formed with your guests very quickly and talked about for years after.

TELL US ABOUT THE DESIGN OF THE COCA-COLA SUITE? 

 

We wanted the design to be premium with subtle brand inclusion, while still being unmistakably a Coca-Cola suite. From a functional perspective, it was designed to be multi-purpose including a large table in the centre for meetings, the right mix of standing room/seating and small things like coat hangers to make the experience comfortable.

 



WHAT ARE YOUR CLIENT’S FIRST REACTIONS?

 

I always enjoy seeing the first reactions, particularly from those accustomed to hospitality. It is a very well designed stadium in terms of the corporate entry, the size and layout of the suites and the location, all of which, contribute to the “wow” experience.

MOST MEMORABLE EVENTS?

 

State Of Origin is always a highlight. Last year’s NRL Grand Final pre-game entertainment and close result was unforgettable. The Foley kick and Waratahs Championship win in 2014. The Foo Fighters and Taylor Swift concerts were amazing. The Swans’ Prelim Final win against Collingwood in 2012... I can keep going!

WHAT FEEDBACK DO YOU RECEIVE FROM YOUR GUESTS?

 

It is always positive. From the CEOs of some of Australia’s largest companies to a staff member rewarded for good work, I regularly get great direct feedback on the quality of the experience.

YOUR ADVICE TO ANYONE CONSIDERING A PRIVATE SUITE?

 

While it is an investment and can be difficult to tangibly measure, hosting a Private Suite is smart business. I have witnessed the relationships being built, the deals being done and the satisfaction of rewarded staff too many times to not be a big believer that a Private Suite can deliver a return on its investment.